This is how Jumbo Stock is trying to torpedo the entry of the Greek Jumbo into Israel


Jumbo vs. Jumbo: Company Jumbo Stock Which operates ten stores in Israel, wants to torpedo the group’s plans Fox To bring the Greek stock retailer Jumbo to Israel. While the Harel Wiesel-controlled public fashion group Fox plans to bring the Greek stock chain Jumbo to Israel and contact the trademark registrar to register the brand name in Israel, Roy Vanunu, owner of the local jumbo stock chain, which was established five years ago, decided to go out. Against her to struggle. The company he owns filed today (Wednesday), the deadline for filing an objection to the Registrar of Trademarks, an objection to the registration of the Greek Jumbo mark in Israel.

Although it was established in 2015, the Israeli Jumbo Stock did not register its trademark with the Registrar of Companies, nor is it the only one: a “Globes” survey shows that at least two local players operate under the same name: the Jumbo Design chain, which operates in the Arab sector As a discounted stock retailer, and another store under the name Jumbo Jack in Or Yehuda Mall. As far as is known, none of them registered the name Jumbo as its trademark.

In an objection filed with the Registrar of Trademarks, Jumbo Stock argues that registering the mark in the name of the Greek company would cause consumers to be “misled into thinking” that there is a connection between the two. Jumbo Stock also claims that “in the current challenging economic period … care must be taken that the opposing enterprise is not robbed and the blatant attempt of a foreign competitor (with the help of a trading giant such as the Fox Group) to take advantage of the opposition’s great reputation in competition, Unfair and misleading consumers. “

In a conversation with “Globes”, the owner of Jumbo Stock claims that the timing in which he contacted the trademark registrar was accidental, and not related to the competitor’s registration attempts from Greece. According to him, only after he submitted the application, it became clear to him that the Greek company also submitted an application for registration. “We did not know about Fox’s agreement, and it was only after we filed the application that we learned that Jumbo had also filed an application.”

He further claims: “No foreign network will come and ride on the name we built in Israel.” Regarding the local competitors operating under the name Jumbo says: “We are the most significant in the country, I know about the other jumbo you mentioned just from your advertising, but when a foreign network, Greek, comes with the Fox group to the country, in my opinion it can mislead the consumer significantly “The great and powerful Fox will come with its power, and with its advertising power, and that can deceive the consumer.”

In practice, Jumbo Stock seems to be mostly concerned about Fox’s power and strength, but there’s one more thing that might play in its favor: time. Following the intervention of the Securities Authority, Fox revealed in its report that the use of the name Jumbo in Israel is a condition precedent for the transaction. The report shows that the windows of exit from the agreement with the Greek Jumbo are within three months or half a year since its signing.

The person representing Jumbo Stock in this proceeding is Adv. Gali Opinsky, of the Lipa Meir law firm, and she said the expectation that the dispute between the parties through the trademark registrar could last six months. “Today we filed the objection, now the Greek jumbo has two months to respond “And from there, ping pong will begin.”

If so, in order to meet the schedules reported by Fox, the process needs to be significantly shortened through agreements between the two or by other solutions, or, Greek jumbo will be required to extend the departure period from it.

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