Lynk & co, Volvo’s Chinese sister brand, will open its first store in Belgium next year. The cost of his SUV ’01’: 500 euros per month.
After BAIC, DFSK and JAC, another Chinese car brand is coming to Belgium. Lynk & co will launch its first model on the European market next month, the hybrid SUV 01.
Lynk & co is owned by the Chinese car group Geely, which also owns the Swedish Volvo. The CEO of the ambitious company is Alain Visser from Flanders. ‘The car industry has had the same business model for 100 years: selling as many cars as possible,’ says the experienced marketer in a conversation with De Tijd. “Our goal is not to sell as many cars as possible, but to use the cars on the track as much as possible.”
‘Best price on the market’
Lynk therefore developed a unique earnings model. Users pay a monthly fee of 500 euros, including VAT and services such as maintenance and breakdown assistance. ‘Our entire concept revolves around membership, such as with Netflix or Spotify, with a monthly contract that can be canceled every month.’ Users can also share their Lynk with others. ‘Every day you share the car, your costs go down. That way you can recoup the total amount. ‘
Lynk does not set up a dealer network. The sales process is done online, the car is delivered to your home, Volvo dealers are responsible for maintenance. Lynk is planning a few pop-up stores with one car in large cities. ‘Belgium is on the list for next year. We still have doubts between Brussels and Antwerp, or both, ‘says Visser.
Visser is convinced that 500 euros is a good price. ‘Our cost structure is lower than that of any other car brand because we have no dealers. The first model has no options and is only available in black or blue. As a result, we offer the best price on the market. We do face an enormous communication task to make that clear. ‘
Although the cars roll off the production line in China, Visser does not see Lynk as a Chinese car brand. “Our owner is Chinese, but our headquarters are in Sweden and the cars are designed and developed in Sweden.”
That plan is still in the fridge. ‘Ghent is not an option, because the XC40 (the factory’s success model, ed.) sells very well ‘, says Visser. ‘Ghent does not have the capacity to supply enough cars. It’s always better to produce where you sell cars. Because the factory is running at full speed, we are not looking at Ghent today. But I don’t rule it out for the future. ‘
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