Israeli Lugino has signed a $ 20 million strategic agreement in Brazil


The Israeli start-up company, Logino, announced today (Wednesday) a strategic agreement with the Brazilian public shipping company Log In Logistica Intermodal. The value of the multi-year agreement is estimated at $ 20 million. Under the agreement, Logino will turn the company’s entire 20,000-container container fleet into a “smart” container fleet with innovative electronic capabilities.

Read more in Calcalist:

Logino (short for Logistic Innovation) has developed technology to convert an existing fleet of containers to smart containers. The company was founded by Amit Aflalo, an entrepreneur in the field of IoT, and Shachar Tal, a graduate of the shipping company Zim, the two founders are also the main investors in the company, which has so far raised $ 1.3 million from private investors. The company has six employees in Israel and four in India. Among the company’s prominent external investors: Lior Sagi, former UPS Israel CEO and one of its founders, and the accelerator TheDOCK of Hanan Carmeli and Nir Gretzman.

Lugino smart containers Photo: Logino Logistics Innovation Ltd.

In 2019, Lugino held The Contopia Factor competition, which it held to select the first shipping company in the world to perform a digital transformation of its container fleet. The competition was won by Log In Logistica Intermodal from Brazil, which has tripled its value since the announcement of the win.

Luis Henrika Godoy, Marco Caudoro, Shachar Tal and Amit Aflalo.  Logino Luis Henrika Godoy, Marco Caudoro, Shachar Tal and Amit Aflalo. Logino Photo: Logino Logistics Innovation Ltd.

Amit Aflalo, one of the two founders of Lugino: “As a start-up, naturally we were supposed to do a standard investment round, but this deal devoured the cards. Suddenly we jumped from a development company to a company with revenue in an international flagship project. We are aware of the historic opportunity. “To make a significant milestone in the history of shipping, and for the first time in the world to turn a shipping company into a company that is 100% digital.”

Shahar Tal, a founding partner at the company, added: “The project in Brazil is the realization of our contopia vision, and beyond a world where containers will cease to be ‘stupid’ metal boxes, and become very smart information miners. As they are in the main arteries of the global economy, we collect information “It is valuable, and it has enormous significance for international trade. This new market will generate hundreds of billions of dollars in value for the global logistics industry, which will finally move into the 21st century and the information economy.”

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