Google is finishing the i’s in Play Store policy

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Google will no longer make exceptions and will require the use of the payment system in the Play Store. Although there is a detour.

Google announced on its Android Developers Blog yesterday some changes it wants to make to its Google Play Store policy. From September 30, 2021, it will enforce the rules around the use of the payment system in the Play Store more strictly, and Android 12 will make it easier to purchase apps from a third-party store.

Mandatory payment system

While Fortnite was kicked out of the Google Play Store for setting up their own payment system in their app, there are still companies that offer their apps to Android users without paying a 30% commission to Google. For example, Spotify and Netflix know how to circumvent the rules by letting their customers pay by means of a credit card.

Google therefore wants to create clarity and will oblige all providers in the Play Store to use their payment system. Developers will have until September 30, 2021 to make the necessary technical changes. Until then, Google will look a little over the workarounds.

Android 12

This deadline of September 30 will most likely coincide or near the arrival of Android 12. Google also announced that in the new version of the operating system it wants to make it easier for users to download apps from third-party stores. Thus, it creates a way out for developers who do not want to pay the 30% commission.

It is already possible to purchase an app for Android from a third-party download store, such as the Samsung Galaxy App Store. Google wants to organize this better next year and make it easier. “It will be easier for users to use other app stores on their devices while not jeopardizing the security measures in place in Android.” Said Sameer Samat, Vice President Product Management Android and Google Play.

Lawsuit

Apple does not allow this detour for iOS. And that could make the difference between a competition lawsuit or not. In the ‘Coalition for App Fairness’ several companies, including Epic and Spotify, recently sued the App Store’s anti-competitive policy. By offering the option to make apps available through third-party download stores, Google can avoid this charge.

The lawsuit between Apple and Epic is said to be scheduled for July 2021. Both parties have until January 6 to submit relevant evidence. In this case, Epic sued Apple because it would be in a monopoly position when it comes to the distribution of apps for iOS.







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