While Epic mainly argues with Apple about thirty percent of all purchases around Fortnite, that policy in Google’s app store is not very different. In fact, Google has announced that it is certainly not getting any milder. Rather, it highlights that developers really have to pay that portion of in-app purchases to Google.
Parent company Alphabet will soon issue new guidelines. In this, it almost forces developers to use Google’s app payment service. It is not necessarily about the initial purchase of the app, but rather what you purchase extras for your game or subscriptions within such an app. Google wants to collect 30 percent of that every time.
This rule is not new, but companies have recently become smarter to get around it. For example, Spotify has its own subscription system, just like Netflix, to which you are directed within the app. Because this is on a separate page in the browser, Google cannot claim this. Ultimately, this is also about what Epic does, as well as dating app Tinder. Sometimes it is not even per browser, but customers are advised to pay via their credit card. That’s how it goes outside of Google’s Play Store, Bloomberg writes.
Google is a little less merciless than Apple. After publishing the guideline, it gives developers some time to adjust their apps. Extra attention is paid to large developers, partly because they often rake in the most money. If developers do not want to cooperate, their app will also disappear from the Play Store. Now that is not necessarily a disaster for Android smartphones: unlike Apple devices, most Android phones already come with two App Stores. Often Google Play and a dedicated phone brand store.
Coalition against Apple
In the meantime, various brands have joined forces against the strict rules of Google and Apple. Partly because of the above, however, the arrows are mainly aimed at Apple. Companies like Tinder and Spotify are protesting in a kind of manifesto about the unfairness of the app stores.
Tip: Apple faults and proves App Store abuse of power
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