Disguised BVs give VTM the best day in five years

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One and a half million people watched ‘The masked singer’ on Friday, the VTM program in which disguised BVs have to sing. It gave the channel its best day in five years.

After a flying start where just over one million people watched, the second episode of The masked singer fascinating as many as 1.5 million viewers on Friday. It gave VTM an average market share of more than 47 percent, the best day for the television channel in five years, it says in a press release. It was from the finale of K3 is looking for K3 from 2015 ago that VTM achieved such a high market share.

The rerun of the episode, in which presenter Dina Tersago was unmasked, could attract another 140,000 viewers on Sunday, according to the channel. The program also scored highly on the online platforms, mainly because viewers are called on to guess who is in the suits.

Dina Tersago was exposed.
Photo: VTM

‘That we are in the younger target group VVA 18-44 (VVA stands for ‘Main Responsible Purchase’, ed.) Achieving more than 70 percent market share shows that there is a lot of family viewing ‘, says VTM channel manager Maarten Janssen.

The program, based on a South Korean format that is internationally successful, each time features eight well-known characters, but disguised as a wolf, devil, mermaid or another special figure. Not everyone can sing equally well. In the first episode Bart Tommelein, mayor of Ostend, was unmasked after he was voted out of the program. A new figure is added every week.





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