Tuesday 29 September 2020 – 15:00 I Photo: VTM I by Editors
‘The Masked Singer’ continues to captivate Flanders. The second episode even made sure that VTM had its best day in 5 years last Friday. No less than 1.5 million viewers saw how Libelle was unmasked and how none other than Dina Tersago appeared from behind the mask.
The second show achieved a sky-high market share of 65% in the target group VVA 18-54 and even 71% in the younger target group VVA 18-44 (all figures live + 2). For the repeat on Sunday, another 140,000 viewers were added. With an average market share of 47.3% (17h-24h), VTM scored its best day in 5 years. It was since the final of K3 Seeks K3 on November 6, 2015 that VTM achieved such a high market share. On the day of the final delivery, VTM achieved 52.3%.
‘The Masked Singer’ also scored strongly online. On VTM GO, the second episode of ‘The Masked Singer’ and ‘Behind The Mask’, the exclusive program that follows the story behind the unmasking every week, has already reached 144,000 views. In the Guessing Game on vtm.be no fewer than 130,000 bets were released.
Maarten Janssen, channel manager VTM: “The course we are traveling with ‘The Masked Singer’ is nothing short of fantastic. The fact that in the younger target group VVA 18-44 we achieve more than 70% market share, shows that there is a large number of family viewing. So ‘The Masked Singer’ is pre-eminently the program that knows how to fascinate people across all generations. More exciting than the government! “
Last weekend, ‘The Masked Singer’ introduced a new costume: the colorful Cotton Candy. What her real voice sounds like, viewers will find out on Friday, October 2, in the third show of ‘The Masked Singer’.
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