‘Amazon Prime Day takes place on October 13’

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Amazon has yet to officially confirm the date for its Prime Day bargain fest.

Update: Amazon has also confirmed October 13 as a date. According to Amazon, we can expect ‘more than one million’ deals during Prime Day. The deals will start on October 13th from 9am our time, and will run through October 14th.


Prime Day is an event that the e-commerce giant Amazon has been organizing once a year for several years. That day is packed with solid discounts, and it has become a kind of precursor to Black Friday. Traditionally, the bargain feast takes place in July, but due to the corona crisis, Amazon was forced to postpone the event to October.

October 13 has been set as a date for some time, but to date this day has never been confirmed by Amazon. CNBC now states with some certainty, based on information from well-placed sources, that October 13 will indeed be the date for Prime Day. Those sources say, for example, that Amazon employees are not allowed to request a vacation during the week of October 13-20.

It is still a matter of waiting for Amazon to come out with the confirmation itself. A spokesperson for the online retailer declined to comment for the time being. For the time being, we cannot say much in what form Prime Day will be organized.

Last year, Amazon extended the promotions to two days, but it is still unclear whether this will also be the case this year. The message was that Amazon itself will come out with an official date when the time is right. If you have a smart device with Alexa voice assistant, you can also ask the assistant for updates around Prime Day.

Black Friday

Nevertheless, October 13 seems to us to be a very probable date for Prime Day. If Amazon postpone the bargain festival even later, it will be very in the waters of Black Friday, which takes place every year in the last week of November. It would seem strong to us if salespeople want to unpack twice in less than a month with deals and discounts.

Retailexperts do not expect much from the sales this year. According to them, the corona crisis has meant that many people have already made the necessary purchases because they could not postpone them until November out of necessity. Prime Day may already be a good indication of this.







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