VSince the month of June, several companies, including Epic Games and Match Group, have been denouncing the commercial practices that Apple and Google apply in their app stores.
The parent companies of Fortnite and Tinder, Spotify, Basecamp, Tile Blix and Deezer have united under the name “Coalition for App Fairness”, or in Dutch “Coalition for fairness in apps”, to compete against the two. digital giants and their rules, which they consider unfair.
“We join the Coalition for App Fairness to defend developers’ fundamental rights to create applications and work directly with their customers,” said Tim Sweeny, CEO and founder of Epic Games. Together with the other companies that are members of the coalition, Tim Sweeny is fighting against Apple and the App Store, and against Google Play. The developers of apps or games mainly accuse them of applying unjust rules.
Today almost every smartphone in the world works with Google or Apple, whether through the manufacture of the device, the operating system or their app stores. It is that last point that causes anger: the app stores collect a 30% commission on all purchases, whether paid directly in the app or in the App Store, and it is at this point that the `Coalition for App Fairness `wants to perform.
This coalition wants developers to be able to choose between different app stores, have access to certain technical information and, above all, get a discount for being listed in the App Store or the Play Store. “We are not alone in this case, and we should defend the interests of the whole world,” said the nonprofit association’s spokesman Sarah Maxwell. She says the “Coalition for App Fairness” represents the voice for many [bedrijven]”.
Companies of all sizes can join this coalition and get involved in the developer campaign. The General Manager of Blockchain.com wonders if the digital giants can ban all small structures: “I doubt it,” he confirms. Horacio Guttierez, Head of Global Affairs & Chief Legal Officer at Spotify, states that this coalition aims to “play the voice of app and game developers to defend users’ choice and create a level playing field for all. to create”.
For the two digital giants, Apple and Google, the fees they charge are justified by the work they do in securing, controlling the apps, distributing them and their payment system. Visibility is also cited by Apple as one of the commercial opportunities it offers developers.
These allegations come at a time when Apple is already facing two investigations, both for anti-competitive practices: one initiated by the European Commission and the other by the US Department of Justice.
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