Filming took place throughout the night for the spot, destined for the web, to launch the Ferrari Roma, the new coupe of the Maranello car manufacturer. Starting at 11pm, two examples of the new creation have traveled the main streets of the historic center of the capital. Starting from Piazza della Madonna di Loreto, near the Altare della Patria (where, defying the low temperature, a young cellist performed), the two cars have skirted the Colosseum. The shots that also affected Via IV Novembre, the underpass of Via Milano, Via dei Fori Imperiali and the Theater of Marcello.
Video by Riccardo De Luca / AGF