Three young men, in the foreground, filmed in a moment of enjoyment. Then the frame widens and you discover that they are facing one of the beauties of Vilnius, the capital of Lithuania. The spot created by Go Vilnius on behalf of the city body that deals with tourism had been so criticized (with the bishop of the city in mind) that its launch was postponed. "It depicts our capital as a destination for sex tourism" it was said. A year later, however, he won the award for the best marketing campaign in Italy International Travel and Tourism Awards.