Airbnb, truth maxi-operation: checks on all 7 million ads within a year

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The announcement came directly from the CEO Brian Chesky: to put an end to controversy and problems in the four corners of the globe, Airbnb – the platform of rooms and houses for rent – will launch a maximum transparency operation. Very fast: by December 15 of next year all announcements and advertisements on the platform – something like 7 million proposals, coinciding with a few million structures in tens of miles of city – will have to be verified. That is, subjected to a thorough assessment: it will therefore be necessary to understand whether photos and information, addresses and reports on landlords are accurate or not. All this to avoid unpleasant surprises for guests, like the one that happened to the British tourist Zoe Reeves in New York last September: in search of a cheap accommodation in the very salty Big Apple, the British traveler found herself in a basement with an inflatable mattress and a blanket . An authentic hovel she herself described and shown in a video on Instagram that has obviously become viral in a few hours.

It starts now, therefore, to progressively take out all the announcements that will not be loyal, pumped, rigged, with photos that are clearly misleading if not completely fake. In addition to structural conditions that put the safety of guests at risk. Just as happened in NY or in the many cases listed within the community space on the same site. Stories of arranged houses, which seem to be put together "with recycled pieces from a landfill of building material". Or possible scams and pressures on ads related to non-existent accommodations. The group obviously has a verification system but obviously not enough: according to Chesky's words every announcement will be sifted through all its elements and the properties will be analyzed under the aspects of cleanliness, security and to understand if they have services and basic accessories.


Airbnb, truth maxi-operation: checks on all 7 million ads within a year

"Trust on the internet starts with verifying the accuracy of information on the platforms, it is an important step for the sector", tweeted the co-founder of the site that overturned the way to travel in 190 countries of the world and over 100 thousand cities. Reiterating a series of announcements revealed at the DelBook Conference in Manhattan a few days ago. So from next month, therefore immediately, Airbnb will propose its first move: it has been named Airbnb Guest Guarantee and it is a kind of insurance with which it will work to find another accommodation comparable to the guests if their bookings were made in accommodations that do not meet the company's standard requirements. And if this is not possible, we will reimburse them 100%. Not only that: it will work with "best controls" for high-risk bookings and will activate neighborhood telephone numbers with referents in the flesh who live in the area, operating 24 hours a day at all latitudes, with whom to deal with any problems on the own living room. A kind of on-call concierge.

The CEO of the tourism giant, which has long expanded its offerings to activities and other travel proposals, has also drawn up a road map on the point: the manual analysis of high-risk reservations, identified by the company's algorithms but then go through the scrutiny of human teams, expand into the United States and then expand to the rest of the world from next year: "I want to be clear – explained the 38-year-old manager – we are not infallible. We are a platform built on trust. We need continuous innovations to make life difficult for those who want to take advantage of the site. But community trust is our top priority. " This will be done thanks to these changes, the "most significant" practically since the launch, which took place in 2007.


Airbnb, truth maxi-operation: checks on all 7 million ads within a year

The "hovel" where the English tourist in NY came across

It is not yet clear how this complicated and lengthy verification work will be carried out, probably with some remote checks and concrete community inspections. On the other hand, almost two million people spend the day in some accommodation available on Airbnb: the scale of the operation is appalling. Soon you will have new details on the maxi sales of unfaithful ads or even for more complex situations with dramatic results such as last month's in Northern California, when five people were killed in a shootout during a Halloween themed party in a rented property right on Airbnb. Fact that prompted the group to ban home parties in the accommodation offered on the platform. Nearly two million people spend the day in some accommodation available on Airbnb: "We want to give our guests peace of mind," concluded Chesky.

"The Republic will always fight in defense of freedom of information, for its readers and for all those who care about the principles of democracy and civil society"
Carlo Verdelli
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https://www.repubblica.it/viaggi/2019/11/11/news/airbnb_maxioperazione_verita_entro_un_anno_verifiche_su_tutti_i_7_milioni_di_annunci-240843214/

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