The business plan presented last July, in fact, foresees the launch of numerous new models over the next few years with the renewal of the models already in the range (there are restyling and hybrid variants arriving for Levante, Ghibli and Quattroporte) and the expansion of the offer of vehicles with projects like the new sports car (perhaps with a central engine), the D-SUV on a Stelvio basis and the new GranTurismo and GranCabrio electric cars.
However, the present of Maserati is marked by negative sales results all over the world. As confirmed by the data that we summarize below, also in Europe 2019 was a decidedly negative year for the Trident brand.
Maserati in Europe: the Levante is the most sold
As easily predictable, to drive Maserati sales in Europe on Maserati Levante. In fact, the SUV produced at the Mirafiori plant registered a total of 2,304 units sold during the first 8 months of 2019 in Europe. For the Levant, this result translates into a net decrease of 25% compared to the results obtained in the same period last year.
Behind the Trident SUV we find the Maserati Ghibli. In fact, the entry level of Maserati has totaled 1,286 units sold during the first two thirds of the current year, recording a percentage decrease equal to -28% compared to data collected in the same period last year. Far behind is the largest and most expensive Maserati Quattroporte. The flagship of the Italian brand, in fact, stops at 211 units sold in the period considering with a 36% drop compared to last year's results.
It will be necessary to wait until the Levante, Ghibli and Quattroporte sales are relaunched new restyling on arrival, according to the industrial plan, during the 2020. As confirmed in recent weeks by Maserati, the three models will be electrified with the Ghibli which will be the first hybrid of Maserati to arrive on the market.
To close the sales of Maserati models we find the Gran Turismo with 164 units delivered and a percentage decrease equal to -34.4% compared to the data of 2018 and the GranCabrio who stops at 136 unit showing a decline in the -34.9%. The two Maserati models start at the end of their long career and will be replaced, starting in 2021, by new generations that will be completely electric.
For a complete picture of Maserati sales at an international level, we would like to remind you that the appointment to be marked on the agenda is October 31st, when FCA financial results were published for the third quarter of 2019 (July – September). Keep following us for all updates on Maserati news.