Fagor's white line will return to the Spanish market through Amica. Deia, Bizkaia News

0
26


Fagor Sociedad Cooperativa has reached an agreement with the Polish group Amica manufacturer of household appliances with presence in more than 60 countries, which licenses the use of the name Fagor for the sale of white goods, which means the return of this brand to the market Spanish.

GASTEIZ With this agreement, Fagor – which will continue to belong to Fagor S.Coop – is incorporated into the Amica brand catalog, which considers that this agreement will be a key step in its process of growth in the European market.

Amica is confident that the first units of this "complete range, modern and innovative" of Fagor appliances will be on sale before the end of the year, as Amica managing director for the Spanish market, Vicente Sánchez, said in a note.

"The agreement will allow us to take advantage of our international experience and will make Fagor white appliances return to stores throughout Spain. I am convinced that our new product range will be a great success among consumers and distribution" , has added.

The product director of the Spanish market, Pedro Rodríguez, explained for his part that Amica has prepared a portfolio of appliances "dedicated to the Spanish market" that include "two completely new lines" with innovations and innovative functions to "fully meet the real needs of the users".

Amica is a leading European manufacturer of household appliances with more than 70 years of experience, which has among the pillars of its strategy investing in recognizable local brands. The group's portfolio includes the brands Amica (Central and Western Europe), Hansa (Eastern Europe), Gram (Scandinavia), CDA (United Kingdom) and Fagor (Spain).

The group employs more than 3,000 people and manufactures more than 5 million appliances per year in more than 60 countries. In 2018, the consolidated turnover of the group touched 700 million euros, according to the data distributed by the company.

The license agreement between Fagor Sociedad Cooperativa and Amica is in addition to the one that the Gipuzkoan group signed in February with the Cantabrian company Cantra S.L. to allow the use of the Fagor brand to manufacture and distribute kitchenware products.



Source link
https://www.deia.eus/2019/09/05/economia/la-linea-blanca-de-fagor-volvera-al-mercado-espanol-a-traves-de-amica

LEAVE A REPLY

Please enter your comment!
Please enter your name here

14 − nine =