To talk about it, this week I was able to talk with Edgar Casal, general director of the SEAT brand in Mexico, a brand that was born in Spain, although today it is part of the Volkswagen Group, he confirmed the arrival of this new brand. First, you have to understand the roots and why they will let you bring in addition to SEAT this new name, in fact, SEAT is not found in many countries of the world like precisely the United States and even less new Cupra. In terms of market importance, our country ranks fifth in the world for the company after some in Europe. In this year the Mexican industry registered until last month registered 7.9% of fall, but SEAT has grown 6.8%, what the executive explains as the reason is the equipment of their vehicles is very appropriate, listen to their customers and for their new crossovers Like the new Ateca, Arona and Tarraco, each one of them has attracted different clients, with new design and proposals of the brand, which already allows it to not depend on the clients of Ibiza and León that undoubtedly are the successes and will continue being it of the owner, but now different proposals have grown their sales.
Ateca, specifically brings the digital board, which, bets on new generations, as well as its union with music becoming the sponsor of one of the most important music festivals in the country and presenting versions linked to major audio brands relevance.
Thus, with this good work in the market, today the "Cupra" brand is a reality for Mexico in special spaces within the SEAT dealerships, important differentiations in sales rooms and special service entrance, so it represents being a new name and it is under study to have an exclusive Cupra place in some part of the country. With this, Cupra Ateca, which is the first to appear under this name, will be ready to buy in Mexico in the coming months and hence those who come, who will surely arrive with a whole line of “Lifestyle” in clothing, accessories and even possibly brand bicycles. We hope to open the first Cupra distribution point in the country soon.
To top off our talk Edgar Casal, he answered a categorical "Yes" to SEAT hybrids and electric to our country only by determining which market they will go to and when to enter.