The Zao application became viral in China in a few days. Yet the technology used called "deepfake" raises serious concerns.
Zao is the new Chinese application of video special effects that explodes since Friday in China. The principle is simple: replace the face of movie stars or the small screen with his own thanks to the technology of "deepfake". Users only have to provide a series of snapshots of themselves with different facial expressions and artificial intelligence takes care of doing the rest.
Character of Game of Throne, Leonardo DiCaprio in Titanic … Users feast and videos seem more real than life, as shown by several examples shared on Twitter by Internet users.
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Risk of manipulation and invasion of privacy
If it is a real success, the mobile application is also under fire from critics for its potential invasion of privacy. The technology used opens the door to actions of manipulation of a formidable efficiency, in particular 2047980 and raises worries elsewhere in the world because of the risks of malicious uses.
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The conditions of use have been modified
Facebook CEO Mark Zuckerberg said in June that it would be "sensible" for his social network to have a specific "deepfake" video policy. Zao is owned by the popular Nasdaq-listed Chinese dating application Momo.