Big Tech is less and less attractive among technological talent


September 15, 2019 | 5:00 am

Working in one of the big technology companies was the dream of many, but the trend is changing.

Although wages remain attractive, generational changes in the workforce, scandals about the action – or inaction – of certain companies to face problems and scandals about privacy protection are some of the factors that now undermine the appeal of large companies Technological

Work-life balance

For years, office workers around the world saw with suspicion how employees of the most famous technology, from Google to Facebook and even fast-growing startups that later became giants, enjoyed free food prepared by renowned chefs, Refrigerators filled with snacks on demand, games rooms, gyms and massage services right at the desk, as well as the possibility that your pet will accompany you throughout the day.

But as the search for a balance between life and work takes center stage of workers' concerns, especially in a workforce in which members of the millennial generation and Z are increasingly numerous, many believe that these Benefits are not such a good idea.

“If you never have to leave the office to go to the dry cleaners or the gym, to eat or even to sleep, you can work all the time. They are golden wives, ”Gerald Ledford, a researcher at the Center for Effective Organizations at the University of Southern California Business School, told the New York Times.

Ethical concerns

Facebook and its relationship with Cambridge Analytica is the clearest example. According to CNBC, after the scandal, Mark Zuckerberg's social network had trouble attracting recent graduates in the US.

But he's not the only one. Google's work to develop a search engine that complied with the strict rules of the Chinese government was widely criticized by employees and the general public, so much so that the CEO had to clarify that this project was stopped. The same fate suffered a drone project for the Department of Defense.

According to PwC, 88% of millennials want to work for companies that have the same values ​​as them and the role that technology companies played in the dissemination of fake news, the elections that led Trump to the White House or the triumph of Brexit leave thinking to many, notes the Financial Times.

Lack of diversity and sexism

Google employees staged protests last year in several of their offices around the world over the handling of cases of harassment and discrimination within the company.

The discontent was fueled by reports that Andy Rubin, an executive fired for allegedly abusing an employee, received compensation of $ 90 million upon leaving.

In April of this year, a report published by Blind, an anonymous social network used in the technology sector, revealed that 37% of respondents had experienced or witnessed sexism at work, a level similar to that recorded in the total workforce.

Among the survey participants were employees of Microsoft, Intel, Adobe, Oracle, Amazon, Google, Facebook, eBay, Apple and Uber.

More options

Just a few years ago, those who wanted to develop a career in the technological world had only the big companies as an option, but this has changed.

“Previously, if you wanted to work in a digital company, especially a global organization, there were only a few available. But now there are many, ”said Sarah Drinkwater, a former Google employee who is currently the director of the Tech and Society Solutions Lab of the Omidyar Network, cited by the FT.

In addition, large companies such as Facebook or eBay are already far from their beginnings and behave more like bureaucracies in which each worker is only a small part and cannot necessarily achieve the impact they want.

"If tech workers don't want to feel alone like a gear in a big machine, they don't have to," says Drinkwater.

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