Called Porsche Passport, this subscription-based program began as a pilot project in the city of Atlanta, Georgia, in the fall of 2017. The German automaker is now extending service to the cities of Las Vegas, Phoenix and San Diego to the States. United States and Toronto.
For a monthly fee of $ 3,200 CAD, the "Launch" subscription provides access to the 718 Cayman and Boxster, Macan and Cayenne base models. For a monthly payment of $ 4,200 CAD, the "Accelerated" subscription also gives access to 911, Panamera and Cayenne S. This monthly payment includes all operating expenses except gasoline, taxes and certain expenses. In other words, insurance, interview and registration are all covered. Members can drive up to 2,500 kilometers a month.
If this sounds interesting, you can download the Porsche Passport app on our Apple or Android phone, or by visiting porschepassport.com. After a credit check and a $ 750 activation fee, members can choose the desired vehicle directly through the app.
That's not all. Members can change vehicles as many times as they want through the app, and a concierge service will pick up and deliver the vehicles to a member's designated location within the area. on duty. So we can ride in 718 Boxster in the spring, change to a Cayenne to go on a summer trip with the family, take a 911 Carrera 4S in the fall and ride in Macan during the winter. Or change your vehicle every month, or even every week. There is no long-term commitment, so members can cancel their subscription at any time.
During the pilot project in Atlanta, Porsche picked up some interesting data. The average subscription lasted four months, but the company said that users were terminating their subscription simply because they were traveling for an extended period. Otherwise, members exchanged vehicles on average 2.5 times per month. More than 55% of the exchanges took place at home, while nearly 30% of the exchanges were done at work and the rest were organized in various places such as the restaurant.
Pfaff Porsche in the Vaughan area of Toronto will provide concierge service for the Porsche Passport program.