Juul electronic cigarettes identified by US authorities


Juul, the e-cigarette that has had tremendous success among American college students

   , is the object of all the attention of the American health authorities. An investigation was initiated by the Food and Drug Administration (FDA) following pressure from a number of users who convulsed, according to the Wall Street Journal. "The goal is to establish a causal connection"said Mitch Zeller, the FDA's director of communications.

Until then, no other electronic cigarette has been associated with this type of health problem. This is the first time the question has arisen in these terms. The FDA started to look at it almost a year ago. She reported on her online portal, as she does every alert on drugs, medical procedures or tobacco products.

In the lap of ex-Marlboro

The FDA currently has 127 reports of seizures or other neurological reactions related to the use of e-cigarettes between 2010 and 2019. But it does not stigmatize any particular manufacturer. The start-up is committed to cooperating with the US administration.

Juul is a Californian start-up based in San Francisco, which has launched
promising a weaning of classic tobacco.

    His success was such that he convinced
the American Altria (Marlboro) to invest $ 12.8 billion in a 35% equity stake in Juul.

In fact, Juul is not at his first challenge. Last November, the FDA had already suspended the sale of its fruit-flavored electronic cigarettes to young American customers because of their high nicotine concentration and addiction. Juul has committed to stop promoting on social networks.

A nascent market

Juul is also in the visor of the Federal Trade Commission (FTC), which has in turn opened an investigation into the commercial practices of the start-up. The FTC wants to ensure that the e-cigarette manufacturer has done the right thing to check the age of buyers and limit sales especially to teenagers. Juul says he has offered more than $ 100 million to sellers to put in place age verification devices for customers. Cigarettes are only issued after scanning their driver's license.

The US Centers for Disease Control and Prevention (CDCP) estimates that there are nearly half a million deaths from cigarettes in the United States. Regulators are trying to identify the risks and advantages of alternatives to conventional cigarettes whose proven carcinogenic potential is linked to the burning of paper and tobacco.

To note

There are 36 million vapers in the world for 1 billion smokers.

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