Boycott. Mineral waters of Oulmes: the crisis is over?


By Ayoub Khattabi the 31/08/2019 at 16h41


© Copyright: DR

The measures decreed in 2018 in response to the boycott campaign targeting the Sidi Ali brand are paying off, as evidenced by the results of the mineral waters of Oulmès for the first half of 2019.

"The adoption of both a balanced product mix and lower average selling prices in response to consumer expectations resulted in 39% revenue growth in the second quarter of 2019. and 8.2% over the first half of 2019 to reach 763 million dirhams, "says Les Eaux Minéraux d'Oulmes in a statement.

At the end of the first six months of 2019, indebtedness increased by 6%, mainly impacted by the increase in customer loans and the level of inventories.

Also note a decline in the level of investment granted at the end of 2019 (88 million dirhams, against 200 million dirhams a year ago.

The second quarter of 2019 was marked by the commissioning of a new Bahia table water production unit in Oujda, enabling the company to strengthen its development in this region while increasing productivity and efficiency. in logistics, continues the statement of the subsidiary of the group Holmarcom.

By Ayoub Khattabi

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