Alpha 55 officially enters the Anfaplace Shopping Center. The iconic brand that has marked the spirit of Moroccan consumers for many years will open Thursday, August 29 at the mall, in a new concept store of 2,000 square meters. An opening that is part of the major transformation that this retail signature has been experiencing for a long time. Indeed, the Grit Real Estate Income Group, owner of the Anfaplace Shopping Center since 2014, has recently started a vast renovation project that elevates the customer experience to a new level. "This evolution has been carefully thought out and studied in its many details and components. With this transformation we will reposition Anfaplace as a place apart in the world of malls in Casablanca, "said Salma Bennani, general manager of Anfaplace.
This project reinforces the Anfaplace management's vision. "We want our customers to enjoy all the benefits we offer them. Anfaplace is a one-stop mall, where the customer can find everything he's looking for, thanks to a line-up of varied and accessible signs, beautiful dining areas, relaxing activities and outdoor areas to enjoy. refresh the time of a gourmet break, for example on the terrace of Paul's house, or on our ocean walk ", confirms the general manager of Anfaplace. An envelope of 250 million dirhams has been unblocked to offer the shopping center its new face. This redesign capitalizes on the strengths of the existing offer including direct access to the beach and the promenade on the seafront.
The customer journey has been transformed by making it more enjoyable. "The traffic is done in a modern and bright atmosphere, a more vegetal decor, more refined spaces," explains Ms. Bennani. This facelift operation brings with it its share of surprise. New retailers have chosen to set up shop there. For example, the Italian brand Intimissimi or the brand Kwaddro will soon offer a space dedicated to fashion items at affordable prices. Similarly, refurbishments have been made to Anfaplace. "On the second floor, the Terranova boutique expands over 700 m², like Beauty Success and The Body Shop. As for Virgin, the brand has installed a brand new Apple corner, "notes Salma Bennani. And to clarify that "the Food court has been completely redone making it more user-friendly with more noble furniture, corner bars, lounge areas and warmer lighting." With all these novelties, Anfaplace promises a return rich in events.
The idea is to make Anfaplace a true cultural center with a program of events and innovative concepts. Similarly, the center capitalizes on its presence on the digital. In this sense, the management reserves surprises to its customers, further improving their shopping experience. Remember that the mall has an average of 6 million visitors annually. The average basket amounts to 400 dirhams.