The Federal Trade Commission (FTC) is expected to announce its decision on the deal in September, according to the New York Times. If approved by the Ministry of Justice, the agreement will become the largest to date in a case involving the protection of children's privacy, the newspaper adds.
As of April 2018, 23 digital rights and child protection organizations had filed a complaint with the FTC. They accused YouTube of collecting the personal information of minors (location, device used, phone numbers) without the parents' knowledge, and to use it to allow targeted advertising. According to these associations, this violates the US COPPA law which prohibits since 1998 the collection and commercial use of data of children under 13 without the explicit consent of parents.
Protect your site from pedophiles
YouTube, which has two billion monthly users and is extremely popular among teens and young people, created in 2015 a site dedicated to children under 13, YouTube Kids. But its main YouTube site, officially banned under 13 years, is full of cartoons or nursery rhymes for toddlers and … advertising for toys. In a statement, the association Center for Digital Democracy, which is among the plaintiffs, estimated that the proposed agreement would be "terribly modest" given the turnover of Google.
The Wall Street Journal spoke in June of a radical option: that YouTube must place all content for the youngest on YouTube Kids, which could have serious consequences, with the loss of advertisers and revenues that go with it. Without data collection, YouTube Kids is much less interesting for advertisers.
The management of children's or children's videos is a thorny issue for YouTube, also criticized for not protecting his site enough pedophiles. In recent months, YouTube has taken firm measures, such as banning the ability to comment on most videos showing minors.
In the European Union, which entered into force in May 2018 a general data protection regulation (GDPR), Google was inflicted in France a record fine of 50 million euros in January by the Commission Nationale Informatique et Libertés (CNIL) for insufficient information of the users on the exploitation of their data. Google has appealed.